» » Marketing for Solos: THE Ultimate How-To Guide For Marketing Your One Person Small Business Successfully
Marketing for Solos: THE Ultimate How-To Guide For Marketing Your One Person Small Business Successfully by Jeanna Pool
ISBN: 0976996278
ISBN13: 978-0976996279
Author: Jeanna Pool
Book title: Marketing for Solos: THE Ultimate How-To Guide For Marketing Your One Person Small Business Successfully
Other Formats: docx azw mobi doc
Pages: 242 pages
Publisher: 3 Bar Press (January 7, 2011)
Language: English
Size PDF version: 1397 kb
Size ePub version: 1652 kb
Size fb2 version: 1687 kb
Category: Marketing & Sales

If you're like most solo small business owners...chances are you're fantastic at what you do. Your clients love the services you provide. But, when it comes to the marketing of those services, you could probably use a little help in that department. Let's face it, most information available about marketing doesn't easily apply to the solos, who are so busy "doing it themselves" consistent and successful marketing can be a huge challenge. If that sounds familiar, you've found the solution! Whether you've been in business three days, three years or three decades, Marketing For Solos is the know-how you need to confidently and successfully take control of the marketing for your one person small business!

Inside, you'll learn how to:Stand out from your competition in an overcrowded marketplace. Avoid the "feast-and-famine cycle" by attracting clients consistently. Make marketing manageable and doable even with your busy schedule. Attract the most lucrative clients that will generate explosive income. Avoid big marketing mistakes solo small business owners make. Marketing for Solos has been praised by these world renowned business and marketing experts:Jay Conrad LevinsonC.J. HaydenDan KennedyBob BlyJoe VitaleAl RiesBob BurgYanik SilverAlexandria BrownDr. Ivan MisnerJohn Jantsch

Books reviews
Xig
On the recommendation of a friend, I recently ordered a copy of the newly released book, “Marketing for Solos,” by Jeanna Pool. After reading the book cover to cover in a single weekend, I thought to myself: “this book could be really helpful to photographers!” As small business owners, we often find ourselves overwhelmed with various facets of running our business (usually a one-person show). In her book, Jeanna Pool cuts through the philosophical jibber jabber of marketing, and offers real world advice and practical suggestions for the solo business owner.

The tenets of marketing aren’t new to me. I came away from college with a degree in both Studio Art and Business Management, so I know the theories of marketing. I know what we all, as small business owners, should be doing to market our businesses. But I also know that, too often, we get caught up in the day-to-day operations of running our studios and forget to devote time to our marketing tactics.

That’s where Pool’s book comes in. More than just a book to read once and add to your library, “Marketing for Solos” is designed to help you work through some of the important cornerstones of your marketing plan. Pool walks you through how to determine or find your niche market, why you need to focus your marketing efforts on prospects with specific traits, and how to develop effective marketing pieces that will yield results. Additionally, the book focuses on strategically diversifying your marketing efforts so that you don’t end up with all your eggs in one basket.

I had the pleasure of speaking with Pool about how this book could be particularly useful for photographers. Pool said, “It's one of the only books of its kind that teaches the solo photographer how to market their business successfully. It can be really hard to market your business when you can't be in two places at once … [‘Marketing For Solos’] makes marketing manageable.” I also asked Pool what one most useful tidbit of information photographers might take away from her book. She said, “The biggest thing photographers need to do is pick a focused niche. It separates the successful photographers from those who are just ‘getting by.’”

I really took to heart one of Pool’s comments from the book: “Most small businesses struggle, fumble, and ultimately fail for one simple reason—lack of clients. And a lack of clients is a result of one thing—a lack of marketing” (p. 20). There are many artistically competent photographers whose businesses are walking a fine line between failure and survival simply because they don’t know how to market. Waiting for clients to fall into your lap is not an effective way to stay in business. You may be the one “doing it all” at your studio, but that doesn't mean you have to sacrifice when it comes to marketing. “Marketing for Solos” will help you to market yourself, and your business, in a way that is sustainable for the one-person small business.

For more information about the book, visit Jeanna Pool’s website: marketingforsolos.com.
This review originally appeared on ppmag.com.
Gigafish
Ms. Pool's book is well written and contains many good tips and ideas on marketing a solo business. I would recommend the book to anyone starting their own business.

I was a little disconcerted that she made an offer of "$497" worth of "free" gifts available on her website, but I was unable to obtain the items offered. I wrote her, after significant searching to find an email address, but she has not replied.

I was also surprised to see that a "graphic designer" had such a poorly designed website. It's really more of an Amazon.com linking page than a website. And, there's no "Contact Me" page, all that she offers is a phone number.

I have to wonder whether she really is a working graphic designer.

Because of these inconsistencies I'm not likely to buy anything less from her; it all makes me wonder whether she's a real person or not.
Lianeni
If you read my reviews, you'll see that I reserve the five star designation for books that I believe are absolute classics.

This one fits the bill, so I gave it five stars.

A couple of things I really appreciate:
1) The book clearly spells out the fact that it's not as easy as people might think to create a unified, brand-consistent message for your solo small business.
2) The author correctly (in my view) points out the difference between frequency and scope and correctly (again, in my view) states that frequency is actually a lot more important. She says at one point that it's better to send postcards to 1000 people ten times than it is to send out postcards to 10,000 people one time.

The only thing I wasn't crazy about was that it was a bit repetitive in places...just a slight criticism, though, nothing major.

When I write my book, I will probably spend more time helping the reader develop a strategy that's integrated with phone calls, as well (NOT cold calls, but targeted follow ups). But the big point on which we agree that it is generally useless to send a message unless you follow up on that message.

Fabulous book. I will definitely recommend it to clients.
Goldcrusher
A very good book well thought out and presented. The content is practical, insightful and in some instances eye opening. If you are familar with Dan Kennedy style of marketing this is another spin from his teaching, not a bad thing at all but isn't a block buster of revelation if you've followed Dan for any period of time.

For those of you who are new to marketing you can't go wrong with this book it will provide you with the information you need to quickly reach or quickly increase the revenue in your business. Excellent information, purchase with confidence.
Beardana
I was going to start business and I needed a quick "how to" for marketing. This was a brilliant source of information, which I've passed on to others. It's short, to the point, and clear. You may want to know more about marketing, but this is a good first book, if you're thinking of starting your own business.
Nekora
Great book for getting some quick ideas on my startup marketing strategy as well as a daily reference guide. Jeanna seems to truly have insight in lifting a small business off the ground to success. Thanks!
Budar
You will get the expertise needed to market your " Solo Business" in Jeanna Pool's book. She wrote " Marketing is a long term relationship that is to be nurtured and cared for over the long haul. Marketing is not an event, it is a continual process". The book is full of strategies that really work.
Currently reading the book and enjoying it despite some places where it has no application to my specific field. Very informative. It has generated quite a few brain cells into action. Quite worth the money!
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